WhyCook? Branding

Established in 2008, WhyCook? aims to provide healthy and balanced meals that align to the green category from the Smart Choice Food Spectrum to Queensland schools. In light with their expansion to the retail market, WhyCook? is looking for a new icon logo that is modern, friendly and approachable while keeping the original apple green colour. In terms of new packaging for their fresh meals, it needs to convey the idea of freshness, healthy and green.